Pricing Elicitation Process

PRICEP™,
the PRICing Elicitation Process

SaaS Pricing Strategy Consulting

Got a SaaS business?

Pricing is crucial!

Our PRICEP™ methodology is here to help you figure out your ideal pricing strategy.

Our consulting services are all about boosting your revenue and driving business growth through an effective pricing strategy. We'll guide you through the PRICEP™ methodology, consisting of 5 sessions (either online or face-to-face in Silicon Valley), to ensure the following deliverables:

Recommendations for one or two pricing models that appropriately monetize your services and implementation guidelines.
Evaluation of 4 to 6 alternate pricing models with an explanation of why they're inferior to our recommended model.
A simplified ROI model, which can be used as a powerful sales tool to showcase your value to customers.

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Benefits

Maximize Your Revenue: Your pricing strategy will help you identify the optimal price points and pricing models that maximize revenue and profitability.

Establish an ROI Model: An ROI model will help your sales team to convince prospects of the value of your service and increase conversion rates and revenue.

Elicit a Scalable Pricing Model: Your pricing strategy will be designed to deliver a scalable model for your customers, increasing your revenue as their usage grows, and adaptable to different customer segments.

Promote Adoption: Your pricing strategy will promote adoption and growth for your customers. By aligning your pricing with customer needs and preferences, you can increase customer satisfaction and loyalty.

The Pricing Elicitation Process in 6 steps

Establish Customer Profiles: Your target market and customer profiles will be analyzed, and the characteristics that best qualify your customers in different segments will be identified.
Analyze Customer Value: The value that your product or service provides to each customer segment will be analyzed, including the benefits received and the impact on their business. A monetization target will be derived based on this analysis.
Brainstorm Metrics: Different metrics to measure the value delivered to each customer segment will be drawn. Some of these metrics will be used later to guide the scalability of the pricing.
Brainstorm Features: The features of your SaaS will be brainstormed and organized accordingly to different tiers of subscriptions.
Model & Simulate: Different pricing scenarios will be modeled and simulated to determine the optimal price points and pricing models. Data from customer analysis, metrics, and features organization will be used to model the impact of different pricing strategies on revenue and customer behavior.
Simplify: The pricing model and structure will be simplified to ensure that it is easy to understand and implement.

PRICEP™,the PRICing Elicitation Process