Pricing Elicitation Process

PRICEP™,
the PRICing Elicitation Process

SaaS Pricing Strategy Consulting

Got a SaaS business?

Elevate Your SaaS Business with Strategic Pricing!

In the competitive landscape of SaaS, pricing is a game-changer. Our cutting-edge PRICEP™ methodology is your key to unlocking the perfect pricing strategy for your business.

Our consulting services are designed to propel your revenue and foster business growth through an optimized pricing approach. Our hands-on guidance through the PRICEP™ methodology, offered in about 6 sessions (online or in-person in Silicon Valley), will yield the following outcomes:

Recommendations for one or two pricing models that effectively monetize your services, accompanied by implementation guidelines.

Evaluation of 4 to 6 alternative pricing models, coupled with a comprehensive explanation of their inferiority compared to our recommended model.

A simplified ROI model, a potent sales tool that vividly communicates your value proposition to customers.

Scroll down to explore further details about how PRICEP™ can boost your pricing strategy and drive your SaaS business to new heights.

Benefits

Maximize Your Revenue: Your pricing strategy will help you identify the optimal price points and pricing models that maximize revenue and profitability.

Establish an ROI Model: An ROI model will help your sales team to convince prospects of the value of your service and increase conversion rates and revenue.

Elicit a Scalable Pricing Model: Your pricing strategy will be designed to deliver a scalable model for your customers, increasing your revenue as their usage grows, and adaptable to different customer segments.

Promote Adoption: Your pricing strategy will promote adoption and growth for your customers. By aligning your pricing with customer needs and preferences, you can increase customer satisfaction and loyalty.

The Pricing Elicitation Process in 6 steps

Establish Customer Profiles: Your target market and customer profiles will be analyzed, and the characteristics that best qualify your customers in different segments will be identified.
Analyze Customer Value: The value that your product or service provides to each customer segment will be analyzed, including the benefits received and the impact on their business. A monetization target will be derived based on this analysis.
Brainstorm Metrics: Different metrics to measure the value delivered to each customer segment will be drawn. Some of these metrics will be used later to guide the scalability of the pricing.
Brainstorm Features: The features of your SaaS will be brainstormed and organized accordingly to different tiers of subscriptions.
Model & Simulate: Different pricing scenarios will be modeled and simulated to determine the optimal price points and pricing models. Data from customer analysis, metrics, and features organization will be used to model the impact of different pricing strategies on revenue and customer behavior.
Simplify: The pricing model and structure will be simplified to ensure that it is easy to understand and implement.